Get better search quality
People searching on the internet are specific in what they are looking for. Search engines understand that. Since Google wants to show the best results to its customers, they will always pull up sites with the most optimised content for particular search phrases.
That ensures customers landing on your site have a specific search intent. That they are people interested in what you offer. SEO filters out generalists and retains only serious buyers. You can even choose to target exact keywords with high commercial value rather than spreading too thin.
Lower customer acquisition cost
SEO doesn’t break the bank. It might take time before you begin seeing results, but it saves in the long run as traffic and conversions increase. It is gradual. Hence, you will not launch a website today, target a few keywords, and expect to see results the following day.
Different from paid traffic acquisition channels such as Google and Facebook ads, you will keep getting customers for free months after undertaking SEO and ranking for a few selected keywords.
Once we undertake SEO on your site and fix all the errors on the audit report, your website will rank for most of the industry-related keywords. That will make you be seen as an authority in that space.
Imagine if all that people find when they search for ‘best landscaping services in Manchester’, and any other related keyword, is your site. They will immediately regard you as an authority.
Increase business leads
The whole idea of undertaking SEO on your site is to boost leads, sales and business growth. If it doesn’t grow your business, why do it in the first place? And the opposite is also true. Since we have seen it working for so many other companies, we know it can do the same for you.
With a proper search engines optimized site done by the best Digital Marketing Agency in Manchester, you will get lots of organic traffic. It’s this traffic that will convert into customers and grow your business.
Enhance a positive customer experience
Google favours websites that offer an excellent experience to its users. Your customers know exactly what they want when searching on Google. Since they want answers for their questions , users will always stay for quite some time on sites that offer the best solution to their problems.
With a low bounce rate comes higher Google rankings. Guess what leads to all these? It’s SEO. First of all, users need to find your site. Then, they need to stay long enough to reduce the bounce rate. That’s what we focus on as a Manchester SEO Company.
Boost customer trust
Our main goal when optimizing your website for search engines is to create a clean, responsive website, with rich, valuable content that can improve the experience of customers landing on your web pages.
If you give customers the solutions they wanted for their problems, they will learn to trust you. Let them find the products, services or review they wanted to make decisions. Good customer relationships are built on trust. Trust drives revenue for your business.
Step 1: Website audit
We often do both technical and content audits on your site. The former aims to identify various elements on your site that can reduce performance and lead to a poor user experience. And we do a content audit to identify content gaps based on your audience’s needs.
With the resulting report, it will then be easier to develop an effective SEO strategy, which fixes all the errors and boosts both the site and business performance. Simple, right?
Step 2: Fixing technical SEO errors
By increasing the speed of your site, for example, you will have more traffic since 53% of customers will bounce if it takes more than 3 seconds for the site to load. Moreover, fixing your site interlinking structure will help guide search engine crawlers to the most resourceful content.
Step 3: Keyword research
Remember, this is not merely collecting a bunch of phrases but undertaking an in-depth analysis of the chosen keywords. Using tools, we are able to know the difficulty of ranking a particular keyword. We can also give a list of keywords to target and rank fast based on your industry.
Step 4: Developing a content plan
What are your content marketing goals? Which type of content do your customers want? You may ponder about all these in your head without actually getting anywhere. Guess what? A well-outlined content plan usually does the trick.
We will help you develop one that gives a clear sense of direction and streamlines all your content marketing efforts.
Step 5: Linking strategy
As your go-to SEO Agency in Manchester we have an established plan to acquire good backlinks for your site, since they are often challenging to get . Yes, we will help you build a domain authority using purely white-hat SEO techniques.