Get better search quality
People searching on the internet are specific in what they are looking for. Search engines understand that. Since Google wants to show the best results to its customers, they will always pull up sites with the most optimised content for particular search phrases.
That ensures customers landing on your site have a specific search intent. That they are people interested in what you offer. SEO filters out generalists and retains only serious buyers. You can even choose to target exact keywords with high commercial value rather than spreading too thin.
Lower customer acquisition cost
SEO doesn’t break the bank. It might take time before you begin seeing results, but it saves in the long run as traffic and conversions increase. It is gradual. Hence, you will not launch a website today, target a few keywords, and expect to see results the following day.
Different from paid traffic acquisition channels such as Google and Facebook ads, you will keep getting customers for free months after undertaking SEO and ranking for a few selected keywords.
Once we undertake SEO on your site and fix all the errors on the audit report, your website will rank for most of the industry-related keywords. That will make you be seen as an authority in that space.
Imagine if all that people find when they search for ‘best landscaping services in Manchester’, and any other related keyword, is your site. They will immediately regard you as an authority.
Increase business leads
The whole idea of undertaking SEO on your site is to boost leads, sales and business growth. If it doesn’t grow your business, why do it in the first place? And the opposite is also true. Since we have seen it working for so many other companies, we know it can do the same for you.
With a proper search engines optimized site done by the best Digital Marketing Agency in Manchester, you will get lots of organic traffic. It’s this traffic that will convert into customers and grow your business.
Enhance a positive customer experience
Google favours websites that offer an excellent experience to its users. Your customers know exactly what they want when searching on Google. Since they want answers for their questions , users will always stay for quite some time on sites that offer the best solution to their problems.
With a low bounce rate comes higher Google rankings. Guess what leads to all these? It’s SEO. First of all, users need to find your site. Then, they need to stay long enough to reduce the bounce rate. That’s what we focus on as a Manchester SEO Company.
Boost customer trust
Our main goal when optimizing your website for search engines is to create a clean, responsive website, with rich, valuable content that can improve the experience of customers landing on your web pages.
If you give customers the solutions they wanted for their problems, they will learn to trust you. Let them find the products, services or review they wanted to make decisions. Good customer relationships are built on trust. Trust drives revenue for your business.