Looking for Search Engine Optimisation (SEO) that delivers results? SEO has been around for over 20 years now and has somewhat overlooked when it comes to modern day marketing. SEO must be an integral part of your overall marketing plan. Google is a powerhouse with over 40,000 search queries every second and an estimated 62.19 billion visitors annually. If you want to achieve domain authority, increase traffic, increase sales and ultimately grow your business, enquire about working with a result-based Digital Marketing Agency in Manchester.

Appearing on the first page of Google is the ultimate aim of any modern-day business. And guess what? Web pages that appear on the first page of search results get 71% of organic traffic. That means if you don’t want to be seen or recieve any traffic, place it on the second or third pages.

You see, before the end of today, people will have already conducted over 2.2 million searches in Google alone – your customers included.

So how do you do harness the power of Google and drive traffic to your site? The goal is to optimise your website for search engines like Google and with over 200 ranking factors where do you start.

We know with certainty that most businesses are not familiar with SEO or know longer consider it. Most of the time, they end up wasting their marketing resources on unfruitful and out-dated SEO or other marketing techniques.

That’s why we want to help you develop a winning SEO plan that can increase traffic, leads, conversions and boost growth. We don’t want you to leave money on the table. We are your go-to SEO Company in Manchester.

Why exactly do you need SEO services?

Get better search quality

People searching on the internet are specific in what they are looking for. Search engines understand that. Since Google wants to show the best results to its customers, they will always pull up sites with the most optimised content for particular search phrases.

That ensures customers landing on your site have a specific search intent. That they are people interested in what you offer. SEO filters out generalists and retains only serious buyers. You can even choose to target exact keywords with high commercial value rather than spreading too thin.

Lower customer acquisition cost

SEO doesn’t break the bank. It might take time before you begin seeing results, but it saves in the long run as traffic and conversions increase. It is gradual. Hence, you will not launch a website today, target a few keywords, and expect to see results the following day.

Different from paid traffic acquisition channels such as Google and Facebook ads, you will keep getting customers for free months after undertaking SEO and ranking for a few selected keywords.

Establish authority

Once we undertake SEO on your site and fix all the errors on the audit report, your website will rank for most of the industry-related keywords. That will make you be seen as an authority in that space.

Imagine if all that people find when they search for ‘best landscaping services in Manchester’, and any other related keyword, is your site. They will immediately regard you as an authority.

Increase business leads

The whole idea of undertaking SEO on your site is to boost leads, sales and business growth. If it doesn’t grow your business, why do it in the first place? And the opposite is also true. Since we have seen it working for so many other companies, we know it can do the same for you.

With a proper search engines optimized site done by the best Digital Marketing Agency in Manchester, you will get lots of organic traffic. It’s this traffic that will convert into customers and grow your business.

Enhance a positive customer experience

Google favours websites that offer an excellent experience to its users. Your customers know exactly what they want when searching on Google. Since they want answers for their questions , users will always stay for quite some time on sites that offer the best solution to their problems.

With a low bounce rate comes higher Google rankings. Guess what leads to all these? It’s SEO. First of all, users need to find your site. Then, they need to stay long enough to reduce the bounce rate. That’s what we focus on as a Manchester SEO Company.

Boost customer trust

Our main goal when optimizing your website for search engines is to create a clean, responsive website, with rich, valuable content that can improve the experience of customers landing on your web pages.

If you give customers the solutions they wanted for their problems, they will learn to trust you. Let them find the products, services or review they wanted to make decisions. Good customer relationships are built on trust. Trust drives revenue for your business.

Our SEO process:

Step 1: Website audit

Any Digital Marketing Agency in Manchester will explain to you why this step is essential. We will first need to know your strengths and weaknesses. To get to where you want to be, you must understand where you are at the moment. We often do both technical and content audits on your site. The former aims to identify various elements on your site that can reduce performance and lead to a poor user experience. And we do a content audit to identify content gaps based on your audience’s needs. With the resulting report, it will then be easier to develop an effective SEO strategy, which fixes all the errors and boosts both the site and business performance. Simple, right?

Step 2: Fixing technical SEO errors

SEO is not content alone. The speed of your website, crawl errors, internal and external linking structure and the navigational experience of users can impact the overall ranking of your site in search results. Our job as the top SEO Agency in Manchester is to locate these technical errors and fix them for you. By increasing the speed of your site, for example, you will have more traffic since 53% of customers will bounce if it takes more than 3 seconds for the site to load. Moreover, fixing your site interlinking structure will help guide search engine crawlers to the most resourceful content.

Step 3: Keyword research

We know you already have valuable content on your site. However, you need to optimize any piece of content around keywords that your customers are already searching for. How can you know what they are looking for? Well, that’s what we will do here – keyword research. Remember, this is not merely collecting a bunch of phrases but undertaking an in-depth analysis of the chosen keywords. Using tools, we are able to know the difficulty of ranking a particular keyword. We can also give a list of keywords to target and rank fast based on your industry.

Step 4: Developing a content plan

Nothing makes the creation of high-quality content more consistent than having a well-thought-out content plan. We do this daily for our Digital Marketing clients in Manchester. Don’t just create content. Have a plan, a goal and the results in mind. What are your content marketing goals? Which type of content do your customers want? You may ponder about all these in your head without actually getting anywhere. Guess what? A well-outlined content plan usually does the trick. We will help you develop one that gives a clear sense of direction and streamlines all your content marketing efforts.

Step 5: Linking strategy

With content in place, there is one thing you would agree with us that it’s a crucial piece in SEO – link building. There are inbound and outbound links. As much as you would only want to interlink pages on your website, don’t forget to acquire several backlinks, as well. They should be from reputable and authoritative sites, though. As your go-to SEO Agency in Manchester we have an established plan to acquire good backlinks for your site, since they are often challenging to get . Yes, we will help you build a domain authority using purely white-hat SEO techniques.

Our SEO Agency Manchester Process

SEO is a methodical process, no matter what sector a company is in, what a site sells/what services it offers, the same principles apply. The main components to SEO are technical, on-page, content, links/authority and citations. The major caveat and difference tend to lie within the process behind SEO for a site offering services compared with an e-commerce store.

1. An in-depth site analysis

To understand the issues that are affecting your site currently, we do an extensive audit of your site using smart digital tools at our disposal. In the audit, we can uncover crawl issues, loading speed impediments and the content opportunities you are missing out on.

2. Technical SEO

Most people don’t understand that technical SEO plays a massive role in the overall ranking of your site in Google. Once we begin working with you to grow your traffic, we will fix any technical SEO errors, including the interlinking structure, security and the site speed by uncovering elements slowing down your site.

3. Link Building

This is an essential task for any SEO Company in Manchester, and beyond. Since it’s a critical ranking factor, we have highly majored on this. We know how to give your site an authority boost by acquiring backlinks for you, help you get found on the first page of Google, and position your business as a thought leader in your niche.

4. Keyword research

We do extensive research on potential key phrases that, when used on your site, will enable you to move to the top of the file in no time. We know you want leads for your business. But how can you get traffic if you are not targeting what your customers are searching for in Google? Don’t worry. Leave all this to us.

5. SEO reporting

Since you will continuously need communication from us regarding the site performance, we have developed a seamless SEO reporting framework. We track down performance metrics against the overall SEO marketing goals and send you detailed and actionable data that can form the basics of a winning digital strategy.

6. Competitor analysis

Any Digital Marketing Agency in Manchester will tell you to learn from your competitors but don’t copy from them. Using competitors’ data, we can easily make informed and profitable decisions for you. We have a way of unearthing your competitors’ domains, understanding their most profitable marketing tactics and outranking them on the first page of search results.

Why Choose US
SEO Agency Manchester

1. An extensive SEO experience

We have amassed experience as a fast-growing SEO Agency in Manchester. We know all that it takes to rank a website, get leads, and grow your business. Having worked with companies in different industries, we know SEO delivers results to businesses in any niche you are in.

2. We guarantee a high ROI

The services we deliver are valuable to your business. Once your website begins to rank on the first page of Google, you will be getting a share of the organic 71% of all search engine traffic. There will be an increase in leads and conversions, as well. More sales equal business growth. And they will keep increasing as long as your website is live.

3. Effective workflow management

To ensure we streamline all SEO processes and communication between you and our robust SEO teams, we have developed a useful communication model. The end result is the alignment of your marketing goals with a winning SEO strategy, which places you ahead of your competitors.

4. Low investment cost

In the journey to the helm of digital marketing in Manchester, we needed to focus on one thing; delivering results to businesses. But as we did that, we also wanted to ensure that we don’t drain your marketing budget. Our services don’t break the bank. Besides, you will notice results after a few months.

Your business needs the right SEO framework. Don’t waste your hard-earned money on black hat SEO techniques, which can harm your site. We have the right solution for you in our Digital Marketing Agency in Manchester.

Contact us today and begin the journey to the top of the file!

Manchester SEO Agency